The client required a logo for a program offering grocery and dining rewards. I created three based on our conversation and their reference to Whole Foods' logo. We finalized the version they chose, and I created one for both of their URLs. I used Adobe Illustrator for the design.
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/ec2d004d-b18c-4a98-89b5-486cc5d8fa07_rw_600.png?h=fc6f7c9fbcbf51134724164d6299b184)
Final Logo
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/2ff2fa4c-7040-4d4e-8a24-aca3599b829a_rw_600.png?h=a81f221286749a216bd552960aa16ac2)
Alternate URL
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/b2da466f-866e-44fd-b46c-d07be0519688_rw_600.png?h=087faaffe05de15210a244f9716d032a)
Alternate Concept
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/0ed5a64f-479d-4b89-993e-e1a94b31d0fe_rw_600.png?h=42b6ee130a7ed6b68e5f384836c01594)
Alternate Concept