![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/73628d51-cb61-4a24-9a8f-baeaea5af907_rw_1200.png?h=1fe36920faae059f905f601e9e44ee46)
Opting to use a similar stamping look for the brand name allowed me to leave "Jewelry" separate from the logo. This also allows a distinction from the word "Fiction" being associated with actual works of writing.
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/aa6b5f92-dde2-42f3-afda-66cd31b67af6_rw_1200.png?h=b9929d126a0e2fb3452fa1a647cf4c29)
Because most of the jewelry can be personalized or custom, I wanted the tagline to creatively capture the idea of using story for inspiration.
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/d3dae7e8-9f07-4ad0-9aa3-417b32c33345_rw_1200.png?h=27129670f53d652c276ebe39282e9f1e)
A fun spin on the tagline to draw attention to holiday gifting.
The packaging design reflects a book, opening on the right side instead of the traditional bottom with the white representing the pages.
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/681de818-16b5-4113-bad1-d4f9f36f1d1c_rw_1200.jpg?h=a159d97fa523d160f3cf0533f91bb13f)
The author and I promoted a contest to increase interest
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/61878ebd-3fce-4e22-9f6b-427bfd65b135_rw_1200.jpg?h=680d06e7f12c42138d53ca3f5b3fd047)
Jewelry Design & Retouching
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/4ae3a997-0a49-40f6-87dc-42570d183c74_rw_1200.jpg?h=bf8f783e80a4f1a1509236f0aa99f792)
Author's collection for Instagram Post
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/84f9cc18-efc1-48da-8853-a0d9d354d850_rw_600.jpg?h=712b1e71ce666bfe66670f07ad4e7eab)
Marketing Postcard that celebrates the author's collection with her book cover in the background.
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/70dc625a-6b03-4b1b-9e7e-99693514daea_rw_1200.jpg?h=75b2cbcff550f8b739d4d91b9022a472)
Post for collection release
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/1857826b-acb1-4ab0-a2f6-4497b3b11183_rw_1200.jpg?h=7f5971e79b66509555e21a1acf0728a8)
Jewelry Collection Design cover image
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/01756950-b1a7-44c1-b283-d8fcd6fad2e0_rw_1200.jpg?h=68424bb01509276648ac6713d458f709)
Slide image of slang, "cuffed" combined with illustration of Romeo and Juliet. Background image of a castle.
![](https://cdn.myportfolio.com/1a449bea-3e5a-426c-b901-9bceae802a37/2bc942cd-4504-47db-aade-d5d620bcdc17_rw_1920.jpg?h=d7b47d31de3eb89466b7f5e46888fefc)
Post of author's order for her book, Always.
Mother's Day slideshow collaboration. I was in charge of styling and editing.
Fiction Jewelry Marketing video